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Sell It Baby! By Jennifer Davis

by bkhoury on September 21, 2011

When I left my job in public relations several years ago, I thought my skills in marketing and persuasion would be tucked away never to be used again, much like my dry clean only wardrobe and nice shoes.  Little did I know that motherhood would offer me daily opportunities to put my talents to use.

The patience I summoned when dealing with a demanding client was the same I used to get a screaming two year old off the floor at the grocery store.  And the stories I would weave in an attempt to convince a journalist to write about our newest product were similar to the ones I concoct to get my kids to try something new for dinner.

Over the years, I’ve realized that kids are savvy consumers and I need to be an equally adept marketer.  Good branding can determine what car we buy and what jeans we wear.  Why not use it to influence what food our kids eat?  Here’s how to become a one-woman marketing machine with three easy tactics:

Name It
Never underestimate the power of a good name.  Dad’s Famous Hamburgers sound more intriguing than just a regular burger.  Plain milk turns irresistible when it’s an ice cold glass of moo juice and anything called a milkshake gets devoured about 50% faster than a fruit smoothie made with the same ingredients. 

The best name I’ve come up with so far?  Peanut butter + a pink lady apple = a Dirty Lady.  It never fails to crack me up when the kids get home from school and I ask who wants a Dirty Lady.

Spin It
There will be times when the fridge is empty or the omelet doesn’t flip and you’ll just have to make the best of it.  That’s when spin comes in – also known as putting lipstick on a pig.  The pizza crust isn’t burnt, it’s blistered Neapolitan style.  The botched omelet becomes a confetti scramble and it’s not boring leftovers for dinner but a “refrigerator parade!”  If you’re smiling about dinner, chances are your kids will follow your lead.

Endorse It
Every once in a while, you need to pull out the big guns and a “celebrity” endorsement is the way to go.  Whether you’re making purple-hued blueberry pancakes in honor of Barney the Dinosaur (and if you are, my condolences—please know this phase will pass) or serving spaghetti tacos as they do on “iCarly,” there’s nothing wrong with using your kids’ heroes to make meal time run more smoothly.

So there you have it, a little bit of marketing magic that will hopefully get everybody in your house looking forward to dinner—especially refrigerator parade nights!  What about you?  Any Dirty Ladies or refrigerator parades in your kitchen?  Please leave a comment and share your meal time marketing tips.

  • <a >acheter cialis</a> cialis pas her
    <a >acquisto cialis</a> cialis prezzo

    By CalUnolfele on July 3, 2013 at 05:03 AM
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